Adabra provides a marketing automation platform that helps e-commerce businesses and retailers increase sales by delivering personalized shopping experiences. The platform analyzes user behavior and shows the most relevant products for each user using proprietary technologies that collect, aggregate and normalize data from multiple sources and follow customers across channels and devices. Led by CEO Gian Mario Infelici, the company was incubated within NanaBianca and maintains offices in Arezzo and additional offices in Manno and Chiasso, Switzerland. In December 2016 Adabra raised €1.1m in funding from investors including A11 Venture. The company intends to use the funds to expand operations, open a new office in Milan, and hire additional staff.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2016