AdAsia Holdings builds AI-driven marketing and advertising solutions, centered on a matching engine that connects advertisers to publishers and influencers to brands. The company has been developing this engine since an initial Series A in April 2017 and recently closed an additional funding tranche to accelerate its work. Management plans to scale the matching engine beyond the marketing and advertising industry. AdAsia also intends to pursue video advertising technology collaborations and regional expansion via partner networks. The firm began operations in April 2016 and is Singapore-headquartered. It operates 10 offices across nine countries, employs over 170 staff and serves more than 350 clients globally. AdAsia Holdings operates the AdAsia Digital Platform, a single-dashboard solution that enables programmatic buying and reporting across display, video and native ads on desktop and mobile. The company has been building video and display ad networks that include premium publishers such as Sanook and Kapook (Thailand), YAN News (Vietnam), Kompas Gramedia Group and Kapanlagi Network (Indonesia), and Apple Daily (Taiwan). It also offers digital marketing consultants and in-house creative teams to support marketers and advertisers, and provides solutions across online advertising and influencer marketing. AdAsia began operations in April 2016 and currently has seven offices in six countries, with Shanghai soon to follow; it employs over 90 staff and serves more than 300 clients globally. The company plans to expand in China, Hong Kong, Japan, the Philippines and Malaysia, establish a product development center in Vietnam, integrate artificial intelligence and machine learning into existing products and future innovations, and grow headcount. The recent funding will support these expansion, product-development and hiring initiatives.

Total raised

$15M

Funding rounds

2

Latest round

Series A

Latest activity

Sep 2017