ADAY designs season-less, versatile women's ready-to-wear that combine technical fabric properties (sweat-wicking, quick-drying, UV- and chlorine-protected, wrinkle-free) with minimalist styling. Its collections center on a seven-piece capsule wardrobe plus the Technically Tailored and Multiplicity lines that emphasize multiway wear and professional/social versatility. The company invests heavily in R&D and prioritizes sustainability by avoiding complex dyeing processes and using durable materials. ADAY launched in 2015 and sells predominantly online, with roughly 90% of revenue coming from online sales. It supplements e-commerce with pop-up shops and plans to open a permanent retail location in 2018. The brand also uses social activists as models and has attracted both institutional and angel investors to date.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2017