Adcade developed Adscript, a programming language and ad-building platform designed to deliver ads across desktops, smartphones, tablets, digital TV and other connected devices. Its Canvas-based framework reproduces Flash animations while adapting to device-specific functions, combining elements of Flash and HTML5. Ads created with Adscript can adjust across screens, browsers, placements and sizes using a single ad tag. The company currently runs an advertising studio to demonstrate cross-platform campaigns and plans to transition to an ad server that automatically delivers ads using its language. Adcade spun out of an initial idea to replace CAPTCHAs with interactive ads; the three co-founders include CEO Rob Cromer, CTO Buzz Wiggins, and Rob Prentice. The team is New York–based and used the product-development path to refocus on digital advertising. Adcade develops mobile advertising solutions focused on creating more interactive experiences on smartphones and tablets. The company is testing its first product, a new mobile/tablet premium rich media ad unit. It plans to launch a self-service platform later this year. Adcade intends to use the funding to accelerate business and the development of additional mobile ad products. The company was co-founded in 2012 by CEO Rob Cromer, CTO Buzz Wiggins and COO Rob Prentice and is headquartered in New York City. The article does not disclose operating metrics such as revenue or users.

Total raised

$7M

Funding rounds

2

Latest round

Series A

Latest activity

May 2014