Addressable is a Web3 growth marketing company that enables marketers to target and market directly to Web3 audiences by associating blockchain and social data. The company analyzes on-chain and off-chain behavior and uses big data for precise performance tracking across campaigns. Its product offering includes a Web3 growth suite with playbooks for Gaming, DeFi, Blockchain Infrastructure, Services, and Exchanges. Founded in June 2022 by Tomer Sharoni, Tomer Shlomo, and Dr. Asaf Nadler, Addressable recently closed $13.5M and plans to use the funds to further enhance its suite and expand service to new ad networks and blockchains. It currently serves over 50 customers executing over 750 campaigns. The team comprises 24 employees distributed across offices in Tel Aviv, New York, London, and Madrid. Addressable operates a digital-fingerprinting product that claims to match anonymous crypto wallets with social media accounts by correlating data points across blockchain activity and social behavior. The company says it has processed 500M+ crypto wallets and 100M+ social accounts and claims matches for 17 million wallet holders to Twitter accounts. Its product is positioned to give Web3 marketers age, country, and purchasing-history signals to improve ad targeting and return on ad spend. Addressable frames itself as a Web3 analogue to Marketo and competes with Web3 CRM startups such as Blaze, Cookie3, Kazm and Absolute Labs. The founding team includes CEO Tomer Sharoni (formerly VP of Product at Salt Security), CTO Tomer Shlomo (previously at Synamedia) and Dr. Asaf Nadler (formerly at Akamai) as chief scientist. The company recently raised seed financing to scale its matching models and go-to-market efforts.

Total raised

$21M

Funding rounds

2

Latest round

Equity

Latest activity

Dec 2023