Admiral’s VRM platform helps publishers build visitor relationships, drive revenue, and improve retention through AI-powered marketing automation and 1st-party data innovations. The company serves thousands of premium publishers and networks worldwide, including CNBC, Hearst, New York Post, Paramount, Rotten Tomatoes, and USA Today Sports. Admiral positions itself as marketing automation for media publishers, drawing inspiration from B2B SaaS platforms like HubSpot, Drift, and Salesforce but applied at a B2C level. Recent product focus areas highlighted include copyright access control and expanded AI-driven publisher marketing capabilities. The company announced a partnership with The Trade Desk’s OpenPass and intends to expand internationally while growing its Revenue, Product, and Customer Love teams. Admiral also strengthened its leadership with board additions from Harbert Growth Partners and Birchmere Ventures. Admiral offers an analytics and revenue-recovery platform that helps web and mobile publishers measure adblocking impact, engage users to improve ad quality, and automatically recover lost revenue. Its Measure module is free for select publishers and sizes losses down to the impression and dollar, while Engage, Recover, and Transact are performance-priced so publishers pay only when revenue is recovered. Admiral also offers a WordPress plugin to measure adblock impacts and runs a Partner Program to recover and share revenue with adtech partners. The company plans to use new funding to expand its New York-based sales and marketing to premium publishers worldwide and to grow adoption of its plugin and partner program. Admiral markets a guaranteed, performance-priced approach to recovering revenue and invites publishers to qualify for up to $1,000,000 of free revenue recovery.

Total raised

$22M

Funding rounds

3

Latest round

Equity

Latest activity

Aug 2024