Adora offers a product analytics and journey-mapping solution that automatically records every screen, interaction, and user path inside a digital product. Its software produces live, visual maps enriched with analytics and AI-driven usability insights, enabling product teams to diagnose friction points and optimize user experience. Founded by Omar Salem and Nathan Scully and headquartered in Melbourne, Australia, the company positions itself as a tool for building world-class product experiences that users love. Adora is currently in private beta and plans to broaden availability in conjunction with accelerated product development. The newly raised capital will be directed toward scaling engineering resources and launching the platform more widely. No revenue, user, or other operating metrics have been publicly disclosed to date.

Total raised

$7M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2026