Founded in 2024 and based in Ann Arbor, Adrenaline Interactive has developed Brand Fusion AI, a platform that automates immersive product placements and brand integrations in video games such as Fortnite and Roblox. The company aims to replace traditional pop-up and static billboard ads with scalable, stylistically integrated in-game advertising. Leadership positions the product to reach Gen Z gamers and provide measurable returns for brands by automating planning, placement, and attribution. Adrenaline won a $1 million PitchMI grand prize in 2026, bringing its PitchMI-linked funding to $1.375 million. The firm will continue to receive mentorship and inclusion in Michigan’s startup investment portfolios through the PitchMI program. Company messaging emphasizes scaling authentic in-game ads while supporting Michigan’s local advertising economy.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2026