AdStage provides tools to consolidate campaign data across ad networks and combine it with offline conversion data to analyze campaign performance. In 2017 the company shifted from a platform for building campaigns to one focused on analyzing existing campaigns and measuring what is working. It still offers automation tools for online advertising, but the core selling point is data consolidation and analysis. AdStage reported revenue growth of 150% last year and says total ad spend on its platform grew 25% to more than $500 million. The company plans to work with HubSpot to build additional CRM integrations. Management says it can pursue profitability without additional capital this year or choose to double down on growth and pursue a larger B round. AdStage builds cross-channel advertising tools that let businesses manage and report on campaigns across Facebook, Google, Bing and elsewhere. The company says it is currently managing $100 million in quarterly ad spend. CEO Sahil Jain has said his goal is to create a broader marketing platform that will add content marketing, marketing automation and sales automation alongside ads. The product focuses on centralizing campaign management and performance across multiple ad networks. The company previously raised a $6.25 million Series A led by Verizon Ventures. AdStage provides a cross-platform advertising management platform that lets agencies and advertisers run campaigns and build custom reports across Google, Facebook, Bing, LinkedIn and Twitter. The product has exited beta and is integrated with Google Analytics, with additional data integrations (including Google Merchant Center) in development. It is part of Twitter’s Official Partner Program. The company is used by more than 4,000 mid-market agencies and advertisers and has grown to about 20 employees. Financially, AdStage completed a $6.25M equity round last year and now added $1.5M in debt financing as a reserve to support growth or opportunistic M&A. AdStage offers a platform to create and manage ads across Google, Bing, Facebook and LinkedIn, and has expanded into a broader platform integrating external tools and its own apps. The company introduced an Automated Rules app that lets advertisers automate campaign adjustments such as budgets and bids while retaining flexibility. AdStage says more than 10,000 businesses have signed up, linking over 20,000 ad accounts, and customers spent $25 million on AdStage-managed campaigns in the past three months. The product is still in beta, with plans to remove the beta label in the coming months and evolve the business model. AdStage currently charges $99 per month, plans to add more pricing tiers for larger customers, and is committed to a subscription SaaS model rather than charging a percentage of ad spend. AdStage is a San Francisco, CA-based self-serve cross-network advertising platform led by CEO and co-founder Sahil Jain. It provides tools for businesses to build, manage and optimize ad campaigns across search, social, mobile and display networks. The company has launched features including Ad Scrambler for automated A/B testing of dozens of ad variations and the Wordtracker keyword discovery app, along with new integrations for Unbounce and Optimizely. AdStage also introduced an App Partnership Program and a Platform API to let developers integrate complementary marketing apps directly into its product. The company raised $1M in seed funding from Digital Garage and said it will use the proceeds to hire additional engineers. Paid customers include New Relic, Hired, Cotap, Tapsense, Happy Inspector and AdRise. Existing backers listed in the article include Freestyle Capital, Quest VP, Dave McClure/500Startups, LAUNCH Fund, XG Ventures, Double M Partners and Stewart Alsop.

Total raised

$15M

Funding rounds

7

Latest round

Equity

Latest activity

Mar 2018