Advise offers a SaaS platform that integrates and analyzes sales, inventory, and customer data to help FMCG manufacturers optimize pricing strategies. The technology is positioned to help manufacturers negotiate more effectively in a market focused on consumer affordability. The company was founded in 2016 by Dr. Kevin McCarthy and John Phelan and counts Pilgrims Europe, Dr Oetker (Ireland), and Britvic among its clients. Advise will use the €1.55M funding to enhance its platform and expand its reach in the FMCG sector. It plans to double headcount to about 30 employees over the next 12–18 months, prioritizing engineering, data science, and commercial roles across Ireland, the UK and the US.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2025