Adwanted Group is an independent and international portfolio of cross-channel media and advertising technology platforms and advertising sales firms that operates the Adwanted platform and subsidiaries including Carthage, Affinity Media, Audience Media, Media Opportunities and Access Outdoor. Founded in 2012 by CEO Emmanuel Debuyck, the company structures its offering around three categories: Buy Side (DSP, media planning, events), Sell Side (SSP/booking software, on-air conductor, events) and Data (audience data and analysis tools). It operates in Europe, Asia and North America and recently acquired UK counterpart Mediatel to expand into the United Kingdom and export its technology and data solutions there. Thanks to the Mediatel acquisition, Adwanted Group now has a turnover of €20 million and a solid base in France, the United States and the United Kingdom. The group intends to use new funding to continue expanding operations and its business reach and to consolidate its positions in those regions and across Europe through additional acquisitions. Adwanted is a Lille-based startup that operates a marketplace for buying and selling multi-media advertising space. The company runs a proprietary technology platform that supports its marketplace. It has raised €2.6 million in new funding. The financing will enable continued investment in its technology platform and support international development. Adwanted plans to intensify its presence in the US market and grow its subsidiaries in London and Madrid. Investors in the round were private backers based in New York and London.

Total raised

$21M

Funding rounds

2

Latest round

Equity

Latest activity

May 2021