Adway is a Gothenburg-headquartered company that offers talent acquisition software with embedded tools to help employers reach digitally‑savvy users via digital ads and social media. Its platform combines automated HR workflows and social media advertising to help companies make stronger impressions with candidates. Adway says its technology drives lower costs per hire and helps diversify talent pools while reducing reliance on traditional hiring methods. The company has attracted investment from Octopus Ventures alongside existing backers Brightly Ventures and Spintop Ventures. Adway has secured €10 million in Series A funds. Proceeds will be used for product development and to fuel plans for international expansion.

Total raised

$10M

Funding rounds

1

Latest round

Series A

Latest activity

Nov 2022