Aidentified provides financial advisors, marketing teams, and other sales professionals with tools to identify, qualify, and convert new client relationships. Its platform combines professional and household data to offer a 360º view of clients and prospects. The company uses proprietary algorithms and relationship cloud functionality, empowered by AI and machine learning techniques. That relationship cloud is fed by 210 million consumer and 100 million professional U.S. profiles. Aidentified's platform delivers customer and prospect analytics, real-time wealth events, and nuanced relationship mapping. The company plans to use the funds to advance technological development and grow its team as client adoption accelerates. It raised $12.5m in Series B funding from FactSet. Aidentified builds AI-based relationship and sales intelligence that combines consumer and professional attributes into unified household profiles. Leveraging 210 million U.S. profiles, it uses AI and machine-learning technologies and proprietary Relationship Mapping algorithms to help customers search for prospects based on recent wealth events (stock trades, mergers and acquisitions, IPOs, management changes, new company investments), income, age, location, position, personal interests and more. The company was founded by twin brothers Darr and Tom Aley after prior data ventures and work at Amazon, D&B, and Dow Jones. Aidentified says it is experiencing rapid client adoption. The company will use the $10 million Series A to fund further development and expand its team. The Series A round is backed by the founders, private investment funds and a range of private and corporate investors and will remain open until the end of Q1 as it explores additional strategic partners.

Total raised

$23M

Funding rounds

2

Latest round

Series B

Latest activity

Jun 2024