Air Up sells a reusable bottle plus replaceable scent cartridges that trick users’ sense of taste by delivering aroma profiles that evoke flavors while the consumer drinks plain water. The product launched in 2019 and has sold to more than 1 million customers to date. Sales began online (driven by PR and influencers) and have expanded to online marketplaces and offline retail, and the company has moved beyond German‑speaking markets into the UK. Air Up reports a revenue run rate of more than €100 million, and Five Seasons Capital has highlighted potential environmental and public‑health impacts (estimated savings of up to 85 million single‑use plastic bottles and more than 2.465 tons of sugar). The founding team grew from the original two co‑founders to a five‑person team and has since appointed an experienced managing director. The company plans to enter the U.S. market and shift some manufacturing closer to home (Turkey) to create a more sustainable supply chain.

Total raised

$46M

Funding rounds

1

Latest round

Series B

Latest activity

Oct 2021