Alfred, founded in 2014, is a New York-based residential technology company that provides the Alfred Operating System (AOS), a platform for residential management. AOS centralizes resident management, on-site operations and maintenance, payments, community amenities, smart package integrations, digital lease signing, utility and energy management, predictive building health, vendor management, and white-glove moving services. The company already serves over 143,000 units across 44 U.S. and Canadian markets. Alfred announced the strategic acquisition of RKW Residential, its first property-management acquisition, which brings roughly 30,000 single-family and multi-family rentals in markets including Miami, Charlotte, and Atlanta onto its platform. AOS will continue being available to all Alfred partners, and the RKW deal is intended to accelerate adoption of Alfred’s platform across those units. Alfred has previously acquired HOM, Bixby, and WunWun to add wellness, property-management technology, and on-demand services into AOS. Alfred is an end-to-end resident experience and building management platform operating at the intersection of real estate and technology. The company builds personal, in-home support into residential buildings through its Alfred Home Managers, whom it hires as W-2 employees with benefits and training. Alfred says it currently serves over 100,000 homes in 20 markets across the United States. The platform aims to integrate neighborhood investment and local entrepreneurship into residential services. Recent recognition includes being named a Fast Company Top 50 Most Innovative Company and coverage in major outlets such as The New York Times and Wall Street Journal. The company plans to use new financing to grow its team and operations and capture market share amid record-high demand for in-home services. Hello Alfred operates a subscription-based home-hospitality service in which full-time W-2 "Home Managers" perform weekly domestic tasks such as sorting mail, taking out the trash and picking up groceries for subscribers. The company currently serves about 10,000 homes and operates in New York, New Jersey, Connecticut, Boston, Washington D.C., San Francisco, Chicago and Los Angeles. With its Series B, Hello Alfred plans to scale to serve 100,000 homes by the end of the year and intends to double the size of its team in 2018. The company will also invest further in its technology and data operations and expand its own line of home goods, Alfred Home Essentials, while growing partnerships with vendors and real estate developers. Hello Alfred emphasizes a human-centric model—employing Home Managers as full-time staff rather than relying on contractors—to build familiarity with clients. The company is profitable and has been paying employee salaries out of profits since launch. Hello Alfred operates a $99-per-month subscription that assigns each customer a home manager, called an Alfred, to automate weekly chores or handle spontaneous texted requests. Alfreds perform tasks directly and coordinate outside services like Handy and Instacart to clean, deliver and restock, unwrap dry-cleaning, and shine shoes. The service originally launched in Boston, has gone live in New York, and plans to launch in San Francisco in June while accepting waitlist sign-ups. The company says it has completed 18,000 runs for customers, including dry-cleaning 57,600 shirts, delivering 3,326 pounds of dog food, and placing 1,280 flower arrangements. CEO Marcela Sapone said the funding will be used to "step on the gas and scale the Alfred experience to a wider base of customers." The company recently hired Foursquare’s Jason Liszka to lead its engineering team. Alfred provides a membership service that assigns a dedicated in-home assistant who visits twice weekly to handle groceries, laundry, cleaning, package handling, tailoring, shoe repair, prescription pick-up and other household tasks. The service integrates with on-demand APIs such as Handy and Instacart and focuses on completing the last-mile work (putting away groceries, removing packaging, etc.). Alfred was in beta for almost a year in Boston and for several months in New York, and the company has revamped its back end based on what it learned. During beta Alfreds logged over 10,000 hours of work. Alfreds are employed full-time with health benefits rather than treated as contract workers. The service is invite-only, costs $100/month (excluding groceries and paid cleanings), and has launched in New York following its Boston beta.

Total raised

$145M

Funding rounds

5

Latest round

Equity

Latest activity

Mar 2022