ALICE offers hotels a single platform to run operations and manage guest interactions via mobile and cloud tools. Its services include digital check-in, amenity and room-service requests, and communication with the concierge. Customers named in the article include Triumph Hotels, Sixty Hotels and Nylo Hotels. The company reported nearly 200% growth in its hotel customer base over the past six months. With the new funding ALICE plans key hires across development, product sales and customer success. The startup has raised a total of $39 million to date, including a $9.5 million Series A led by Expedia earlier this year. ALICE provides hotels with a mobile suite that lets staff manage and complete guest requests across service departments and enables guest engagement via native apps, SMS, and web. The platform is positioned as a hotel operating system that places hotel services into guests' own devices. ALICE uses a SaaS pricing model, with most hotel partners paying between $500–$1,500 per month and a limited promotion offering $250 per month with a free 30‑day trial. The company says funds will be used to continue building out the technology and to significantly expand the team, hiring in sales, engineering, product, and account management. ALICE stands for "A Life-Improving Customer Experience," and company leadership emphasizes operational detail and cost and manhour savings for hoteliers. ALICE offers a consumer-facing mobile app that lets hotel guests book restaurants, shows, spa services and submit requests for room service and housekeeping. On the back end it provides hoteliers a monitoring and management tool that tracks requests, room service, cleaning and other operations, giving managers a 360-degree view of hotel activity. The app is already in use at luxury hotels including Shangri-La’s Hotel Jen, Bespoke Hotels, The Setai, The Gansevoort Group, Standard Hotels and Sixty Hotel Group. The company was built with input from hotel chains and emphasizes ease of installation and data collection for managers. With the recent seed round the team is expanding its operations and sales headcount and planning geographic expansion to Berlin and into Asia.

Total raised

$39M

Funding rounds

3

Latest round

Series B

Latest activity

Aug 2017