All Def Digital (ADD) is a three-year-old, L.A.-based web video platform and media company cofounded by Russell Simmons that manages up-and-coming social video stars, writers, actors and hip hop artists. The company produces and distributes original content through its own media properties as well as TV, movies, social channels, live events and brand partnerships. ADD recently launched an in-house creative agency called ADHD to help advertisers reach its target audience. The company has cross-platform programming deals including a long-term collaboration with HBO and a distribution deal with Spotify for an original hip-hop reality series. ADD said the new funding will be used to build its business across all media, from digital series to live events and from Facebook to premium series and feature films. Financially, the company has now raised $18 million in total capital. All Def Digital is a digital consumer entertainment brand and cross-platform network led by Sanjay Sharma (President and COO) and Russell Simmons. The company programs and distributes original content across comedy, music, news and poetry, and operates a multi-channel network. It announced a collaboration with Samsung to create ADD52, an artist discovery platform tied to an All Def channel on the MILK music streaming service. All Def intends to use new funding to accelerate cross-platform growth, artist and talent development, original programming, branded entertainment and multi-dimensional sponsorships. The company maintains offices in Los Angeles and New York. The business recently closed a financing round to support expansion of its network and operations.

Total raised

$15M

Funding rounds

2

Latest round

Series B

Latest activity

Jun 2016