Allure Security operates an AI-native platform that detects and dismantles digital impersonation threats—such as phishing sites, fake executive identities, rogue mobile apps, and coordinated disinformation—across the web, social media, mobile, and the dark web. The platform combines AI-powered detection, patented deception technology, and a managed response backed by a 24x7 Security Operations Center. The company has experienced rapid commercial traction, reporting 350% growth over two years and now serving more than 300 customers, including The Kraft Group, AmTrust Financial, Campbell's, Palo Alto Networks, VyStar Credit Union, and Webster Bank. Its detection systems analyze more than 10 million digital assets daily and in 2025 identified impersonation attacks against more than 700 financial institution brands. With the new funding, Allure plans to deepen its platform capabilities, scale its go-to-market organization, and expand into additional verticals.

Total raised

$39M

Funding rounds

4

Latest round

Series B

Latest activity

Mar 2026