Alto offers on-demand rides through a members-only platform in which all drivers are employees and the company owns and maintains a fleet of new, 5-star crash-rated SUVs. Its mobile app lets riders customize music, lighting, climate, and provides exterior vehicle lighting for easy identification, creating a curated "vibe" for each trip. The model emphasizes safety: drivers are rigorously vetted, performance-managed, and can unlock doors only when the passenger is in range. Alto specifically targets customers—especially women—who are hesitant to use traditional ridesharing services due to safety concerns. The company is currently live in Dallas and intends to expand to additional cities in 2019, aiming for national coverage by 2020. Financially, Alto has raised $14.5 million across two funding rounds to support its launch and early operations and plans another raise in the spring to fuel further growth.

Total raised

$61M

Funding rounds

3

Latest round

Equity

Latest activity

Apr 2024