Amilia offers a recreation and member management platform with integrated payments, providing online registration, activity programming, memberships, and facility access tools. The company supports over 6,600 locations across North America, including YMCAs, JCCs, parks and recreation agencies, camps, and afterschool programs. Led by CEO Hugo Lachance, Amilia serves businesses, municipalities, and nonprofit organizations. The company intends to use the funds to expand operations and accelerate development efforts. No revenue or user metrics were disclosed in the article. Amilia, founded in 2009 and based in Montreal, provides the SmartRec platform for online registration, eCommerce, and membership management for activity- and recreation-focused organizations. The platform targets small and midsize businesses, community organizations, and Parks & Recreation agencies. Amilia says it supports roughly 1,200 customers across North America. The company’s mission is to broaden access to eCommerce for the activity and recreation industry by making activity management and online selling fast and easy. Recent plans announced include using new capital to expand hiring and platform reach. The company intends to add 30 new positions in the next 30 days to support growth and customer access.

Total raised

$65M

Funding rounds

2

Latest round

Equity

Latest activity

May 2025