AMP is an AI-powered eCommerce software platform offering interconnected solutions for metrics analysis, personalized shopping, and tools to recover lost sales. Founded in 2022 and based in Sydney, it serves over 45,000 brands globally, including SKIMS, Kylie Cosmetics, Redbull, Steve Madden, UGG Express, Princess Polly, DISSH, Liquid Death, and Summer Fridays. As part of its growth strategy AMP acquired Back In Stock, a Shopify app that sends back-in-stock notifications, and plans to integrate that technology into its product suite. The company will use the new capital to enhance its AI capabilities, expand product offerings, and strengthen its presence in North America, Europe, and APAC. It also aims to onboard 25,000 new customers and continues to provide solutions that help businesses scale and optimize operations. AMP emphasizes recovering lost sales and delivering personalized shopping experiences for a wide range of eCommerce brands. Founded in 2022 and headquartered in Sydney, AMP offers an interconnected, end-to-end eCommerce platform of high-performance apps built to power and scale eCommerce businesses. The company was started by multi-exit entrepreneurs Cameron Priest (TradeGecko) and Patrick Barnes (Advocately) after observing merchants use dozens of disparate apps that rarely worked together. AMP has expanded its suite through three acquisitions: checkout and conversion startup AppHQ, shipping solution Addition, and analytics tool Lifetimely. The platform has grown from 0 to 20k customers in 18 months, including brands such as Feastables, Liquid Death, True Classic and Hydro Flask. Over the next year AMP plans significant additions to its solution suite, more integrations, partnerships, and improvements to existing products. The company says the recent funding will support team expansion and accelerate product development through a mix of building and buying best-in-class software.

Total raised

$32M

Funding rounds

2

Latest round

Equity

Latest activity

Mar 2025