Amplifinity develops the Advocacy Management Platform (AMP), a social marketing solution used by enterprise customers to generate referrals, endorsements, and amplified marketing through customers, employees, and third parties. AMP is positioned to lower customer acquisition costs compared with traditional channels and to improve revenue, retention, and profitability for brands. The company reports a quickly growing client roster, expanding technical capabilities, and strategic executive hires in 2012/13. Amplifinity is a member of the Word of Mouth Marketing Association (WOMMA) and highlights enterprise adoption of its platform. The company is based in Ann Arbor, Michigan. Recent financing activity from state and venture partners is intended to extend its runway and support continued product and commercial growth. Amplifinity, formerly known as uRefer, develops a word-of-mouth and brand advocacy marketing technology called an Advocate Management Platform. The platform helps clients identify brand advocates, grow their consumer base, and create wide-reaching social campaigns driven by customer recommendations. The company serves marketing agencies and a range of clients across industries including home goods and services, banking, hospitality and entertainment. Founded in 2007 and led by CEO Paul Vlasic, Amplifinity is based in Ann Arbor, Michigan. It closed a $2.5M Series A to accelerate growth, enhance its technology, and expand its client base. The article does not disclose revenue or user metrics.

Total raised

$4M

Funding rounds

2

Latest round

Equity

Latest activity

Jan 2013