LatchAid is an award-winning app that uses 3D interactive technology and an AI-powered virtual companion, combined with 1-to-1 specialist support and virtual support communities, to provide scalable breastfeeding and early parenthood support 24/7. The product is positioned to address health inequalities in maternity care, including perinatal mental health, risk identification, stratification, intervention, and post-discharge support. LatchAid cites an NHS pilot across four integrated care systems that demonstrated a twofold (x2) increase in exclusive breastfeeding rates at six weeks postnatally compared with the national average. The company was awarded £100,000 from SBRI Healthcare's Competition 20 Phase 1 development fund to support feasibility work. The funding is intended to accelerate app development and to build and test the offering over the next six months in partnership with SBRI Healthcare and the Academic Health Science Networks. LatchAid is a digital platform that uses 3D interactive visuals and AI to help parents learn breastfeeding skills and troubleshoot latching problems. Users can access webinars, interact with the app’s Anya AI and lactation consultants, and join virtual peer support groups. The app offers 24/7 digital support and is available in 84 countries via the App Store. LatchAid completed a pilot with 12 NHS trusts and the HCRG Group, demonstrating positive health economic benefits. Founder Dr Chen Mao Davies built the product from personal experience and has received multiple grants and awards to support development. The company is using recent seed funding to expand the app and its services for breastfeeding and early parenthood support.

Total raised

$1M

Funding rounds

3

Latest round

Equity

Latest activity

Dec 2022