Appfire builds and distributes apps for the Atlassian marketplace, operating brands such as Bob Swift, Feed Three and Wittified across areas like workflow automation, security, reporting and administration. The company has 85 products on the Atlassian marketplace and more than 110,000 active installations globally. Appfire was founded in 2005 and transitioned from professional services to products in 2013, then focused fully on being an app platform and aggregator. Management says the business has been profitable for over a decade and that ARR more than doubled over the past year. Recent operating metrics include a 103% year-over-year increase in ARR, a 258% YOY increase in enterprise (data center) subscription revenue, and a 182% YOY increase in all subscription revenue. The company is expanding into business intelligence and analytics apps for Tableau and Microsoft Power BI and plans continued inorganic growth through frequent acquisitions. Appfire builds and sells a portfolio of 60+ apps for software development and collaboration tools, primarily in the Atlassian ecosystem. Its apps (including Bob Swift, Feed Three, and Wittified brands) are used by thousands of enterprises and have about 30,000 active installations worldwide, with customers such as Google, Amazon, and Starbucks. The company was bootstrapped for nearly 15 years by its founders and has grown through product launches and acquisitions. Appfire has previously acquired Bob Swift (2014) and Wittified (2015) and integrates acquired developer tools into its portfolio. The company intends to use new capital to expand its cloud-based product offerings and to support strategic acquisitions of complementary apps. Appfire positions itself as a market leader in the Atlassian Marketplace and a partner for accelerated digital transformation.

Total raised

$149M

Funding rounds

2

Latest round

Equity

Latest activity

Mar 2021