Applause is an in-the-wild digital testing company that helps brands test and improve digital experiences across web, mobile, IoT, wearables and brick-and-mortar. It combines crowdtesting, test automation and a global community of professional testers to validate products across devices, operating systems, carriers and locations. Applause serves thousands of companies, including Amazon, Google, HBO, BMW, Ralph Lauren and Concur, and has tested more than 100,000 new builds for 3,000 companies. The company reports usability and design feedback as its second-largest revenue producer, maintains a community of more than 250,000 testers and a workforce of 300+ employees across multiple cities. Applause plans to expand its in-the-wild digital testing services globally, grow its usability feedback offerings, and formally launch and scale its digital research services. The company launched in August 2008, is headquartered near Boston, MA, and has raised more than $115 million to date.

Total raised

$35M

Funding rounds

1

Latest round

Series F

Latest activity

Sep 2016