Approov offers patented cloud‑first app attestation and runtime API protection as an alternative to brittle code obfuscation, defending against rooted devices, emulators, tampering frameworks and credential‑stuffing bots. Its technology is used by customers in healthcare, fintech, connected vehicles and e‑commerce and the company says it reduces API attacks by over 95%. Approov supports fragmented platforms including non‑GMS Android and HarmonyOS and enables developers to distribute apps directly to consumers, potentially reclaiming up to 30% of revenues typically lost to platform fees. The company plans to use the funding to bolster its Research & Development team in Edinburgh and to develop advanced, real‑time technologies to secure mobile applications and APIs against evolving, including AI‑driven, threats. Approov emphasizes its intellectual property and positions itself as an independent app and API security provider amid regulatory shifts such as the EU Digital Markets Act and evolving UK laws. The company operates from Edinburgh, Scotland and Palo Alto, California and focuses on authenticating mobile app instances and protecting backend APIs from fraud, abuse and unauthorized access.

Total raised

$7M

Funding rounds

1

Latest round

Series A

Latest activity

Aug 2025