AppsFlyer operates a marketing analytics and mobile attribution platform that positions itself as an independent referee for measuring which digital ads drive app installs and in‑app purchases. The platform helps customers measure return on ad spend and includes claims of protecting user privacy and blocking ad fraud. Founded in 2011 and based in San Francisco, AppsFlyer has raised about $1.3 billion in known funding to date. Its investor base now includes strategic minority investors Moloco, Google, Meta and Unity alongside prior backers such as General Atlantic, Salesforce Ventures, Pitango VC, Goldman Sachs and DTCP. Company leadership has indicated the recent financing is a step toward exploring a public market listing.

Total raised

$1.7B

Funding rounds

7

Latest round

Debt Financing

Latest activity

Aug 2026