AppTap provides a publisher-facing app recommendation platform that analyzes page content and delivers personalized app suggestions based on what users are reading and searching for. It also operates an advertising network that gives app developers access to millions of app users through a network of premium web publishers and carrier partners, including Sprint. The platform can be added to any website to surface contextual app recommendations. AppTap currently serves more than 150 million app recommendations per month. The company intends to use new funding to enhance its app recommendations service, broaden its app advertising capabilities for developers, and expand global distribution partnerships. All product and growth plans described are drawn from the reported company statements.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2012