Apriority delivers an AI-driven platform that continuously monitors all forms of consumer debt, surfaces refinance savings, and recommends personalized payoff strategies so borrowers can reduce interest costs and build wealth. The service is intentionally "borrower-first," refusing lender commissions and allowing savings to flow directly to users. Founders Tony Willcox and Bret Rietow aim to address the $18 trillion U.S. debt market, emphasizing impact for low- and moderate-income households. By automating rate tracking and providing real-time guidance, Apriority seeks to recover billions currently lost to missed refinancing windows. The company also highlights secondary benefits for employers, credit unions, and healthcare providers through reduced financial stress among their constituents. Following acceptance into the Techstars & Samvid Economic Mobility Accelerator, Apriority secured $2.3 million in seed funding to expand product capabilities and market reach.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2025