Aquí tu Reforma operates a network of franchises and a digital platform that connects customers with home renovation services. The company already counts 156 franchises in Spain and has expanded internationally into Italy, Mexico and Colombia since 2022. It plans to grow its Spanish franchise footprint, reinforce its commercial team and boost its technological capabilities. Management also intends to push further international expansion beyond its current markets. Financially, Aquí tu Reforma reported €1.62M in revenue in 2021 (a 47.3% increase) and employed 43 people. The recent funding is earmarked to support these expansion and product-development initiatives. Aquí tu Reforma centres its business on the renovation and rehabilitation of homes and buildings, operating through a brand-licence model supported by a digital platform. The platform enables licencees to manage the entire renovation process, from sourcing and purchasing materials to project execution and financing, while allowing end clients to participate throughout the process. The company reports more than 130 renovation firms operating under its brand in Spain and holds agreements with multinational home and materials companies as well as banking partners. Iberdrola invested €1M through its Startups Iberdrola Perseo program with the stated objective of expanding offerings in efficient renewable heating (aerothermal), thermal insulation, efficient windows, lighting, residential self-consumption and electric-vehicle charging. The Perseo program, created in 2008, has invested more than €85 million in startups developing technologies and business models to improve energy sustainability and electrification. Aquí tu Reforma operates a network of 130 partners (brand licensees) serving 50 cities across Spain and offers a technology-driven end-to-end renovation service. The company uses a single proprietary software that integrates all renovation processes from lead capture through post-sale, and incorporates blockchain to enhance legal security. It also provides customer financing for renovations via its Aquí Credit platform through agreements with banks. Founded in 2019 by Francisco Morán and Enric Aparici, the company positions sustainability and digitalization at the core of its offering. With support from investors including Encomenda, Seaya Venture Capital and Institut Català de Finances, Aquí tu Reforma is focused on accelerating commercial deployment across Spain and planning international expansion in 2022. Aquí tu Reforma is Spain’s first technology-based home improvement franchise company, founded in 2019 and led by Francisco Morán (CEO) and Enric Aparici (managing director). The company operates a network of 106 franchises across 46 Spanish cities and offers renovation financing via its AQUÍ Credit platform. It has more than 500 people in franchises and about 30 at its head office, and planned to double its workforce by the end of the year. Aquí tu Reforma focuses on digitising the renovation sector and improving sustainability through a circular economy plan to optimise resources and waste management. Immediate product plans include launching ATR Market, an exclusive procurement platform for franchises, plus an app and augmented reality tools. The company aims to consolidate leadership in Spain and to internationalise into other European and Latin American markets. Aquí tu Reforma operates a network of home-renovation franchises in Spain that offers an online configurator for full renovation budgets and standardized, contract-backed works. The company provides a two-year guarantee, tailored client financing, and compensates customers for each day of delay, aiming to professionalize the renovation sector. Founded by Francisco Morán and Enric Aparici with participation from Albert Bosch, the startup entered the market after eight months of operation. It already counts 32 franchises across Madrid, Barcelona and Valencia and targets 50 franchises and €25 million in works. The team says it will begin an internationalization process the following year and plans to keep incorporating technology to refine its service. The business model mixes franchise roll-out with a digital customer-facing estimator to scale operations and service quality.

Total raised

$9M

Funding rounds

5

Latest round

Equity

Latest activity

Mar 2023