Areto Labs builds a B2B cybersecurity platform that detects and counteracts online abuse using machine learning. Its software identifies and monitors abusive content and executes automated counteractions such as muting, blocking, and reporting offending accounts. The product leverages ML techniques including sentiment analysis and natural language processing to surface abuse and enable automated responses. Areto Labs plans to use its pre-seed proceeds to grow its product team, invest in research and development, and expand sales to sports teams and organizations across Canada and Europe. Founded in 2020, the company lists Cuthbertson, COO Kasey Machin, and CPO Jacqueline Comer among its founding leadership. Financially, Areto Labs secured $1.0M in pre-seed funding via SAFE in June 2022.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2022