Ascent360 provides Customer Data Platform (CDP) software aimed at small and medium-sized businesses to enable omni-channel marketing by integrating customer data from disparate systems. Its platform helps customers understand purchase trends, customize marketing campaigns, and create more targeted customer experiences while addressing government-mandated data privacy. The CDP integrates with over 75 marketing, e-commerce and point-of-sale solutions including Facebook, Live Ramp, Big Commerce and SalesForce Commerce Cloud. Customers include Smartwool, Christy Sports and Alterra Mountain Company. The company is led by CEO Scott Buelter and is based in Golden, CO. It plans to use the new funding to extend its business reach. Ascent360 provides a cloud-based customer data platform for B2C companies to integrate customer data across multiple disparate systems, segment customers, and send personalized messages across email, social, direct mail, and display ads. The platform appends and corrects customer data, allows marketers to view attributed revenue, and helps optimize marketing ROI based on the cost and performance of each message, channel, and customer segment. The company is led by CEO Scott Buelter and Chief Operating Officer Tom J. Teynor. Ascent360 raised $1.9M in seed funding and will use the proceeds to accelerate sales and marketing and to round out product development. The raise supports the company’s go-to-market and product-completion priorities as it expands its CDP offering.

Total raised

$6M

Funding rounds

2

Latest round

Series A

Latest activity

Dec 2018