At The Pool is a social discovery platform that connects members through interest-based "pools" and matches people to local activities and other users they haven't met before. The product centers on a redesigned homepage and an action bar that surfaces Activities, Updates and Notifications to help users find relevant matches in real time. Activities lets members post local events and receive immediate match suggestions; Updates and Notifications surface profile changes, new pools, contests and affiliated events. The startup reports usage in over 50 countries, with 25% of users returning daily and a user base skewed young (85% under 35, half under 25). The company has added localization support for its international users and a Share Page that rewards referrals. Management has signaled potential monetization paths such as enterprise pools for companies, conferences and universities. At The Pool is a social network that emails users a different match each day based on location, history, interests and intent, encouraging both online and offline connections. The product frames itself as a host that explains why two people should meet and focuses on one‑to‑one introductions rather than broad social graphs. It has run betas (including a University of Connecticut pilot) and launched targeted pools such as a Silicon Beach Pool and a TechCrunch Pool. The site officially launched after those betas and emphasizes expanding pools by interest and city over the coming year. The company is considering partnership offers as part of its growth strategy. Financially, At The Pool took an early $50,000 seed investment and is currently in the process of raising a more substantial seed round.

Total raised

$1M

Funding rounds

2

Latest round

Seed

Latest activity

Nov 2012