Athlane is a platform that connects esports streamers with brands to facilitate sponsorships and endorsements through data and streamlined communications. It offers products for brands (Athlane Terminal and Insights Hub) to manage sponsorships and analyze audience fit, and products for streamers (Athlane Pro and the Content Hub) to manage deals, negotiate terms, and analyze viewership. The company uses proprietary data partnerships, including with Twitter, and machine learning to surface audience overlap and performance insights. Athlane also provides a no-code Shop tool that lets streamers build storefronts aggregating endorsed products. The startup charges brands on a tiered SaaS model; streamers get a first sponsorship free and are charged $10–$20 per subsequent deal, and agencies pay discovery fees. Athlane is launching with $3.3M in new capital and says COVID-19-driven viewership growth has increased brand interest.

Total raised

$3M

Funding rounds

1

Latest round

Equity

Latest activity

Jul 2020