Auggie provides a single platform where parents can share product recommendations, join topic- and location-based community spaces, and shop a vetted desktop marketplace. The startup began by testing a WhatsApp community that produced more than 450,000 messages and 35,000 product recommendations, which prompted development of its own iOS app (Android coming soon). Its desktop marketplace hosts about 10,000 products and includes services such as pediatricians and lactation consultants; the marketplace currently links out from the mobile app and is planned to be integrated in-app. Auggie’s current revenue model is affiliate marketing, earning commissions on marketplace sales, and the company says it may explore subscriptions, drop-shipping, and brand partnerships in the future. The product targets primarily parents of children under five and aims to reduce decision fatigue by combining community, content, and commerce in one place.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

May 2024