Founded in 2020 by Abi Hannah, Karen Hanson and Jo Living, Aura has built a B2B2C platform that wraps evidence-based emotional care, lifestyle guidance and trusted information around every IVF cycle. The company’s mobile app, launched in October 2020, recorded 6,000 downloads in its first six months, demonstrating early patient demand for holistic fertility support. By integrating with fertility clinics, Aura helps providers exceed HFEA and ESHRE regulatory requirements while aiming to boost pregnancy rates and overall patient wellbeing. The product leverages artificial intelligence to personalise content and coaching, positioning the service as an essential IVF companion. Having recently rebranded from Fertility Circle to Aura, the team plans to invest in additional hires and platform development to accelerate growth. No revenue figures have been disclosed, and the firm remains pre-commercial with its most recent financing at the pre-seed stage.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2022