Authentic Brands Group operates a brand development, marketing and entertainment platform that connects iconic brands with partners, operators, distributors and retailers. The company acquires and manages consumer and lifestyle brands and has expanded into media, outdoor, events, experiences and studios (Authentic Studios). Recent strategic activity includes acquisitions and deals involving Reebok, Ted Baker, Vince, Hunter and a definitive agreement to purchase Boardriders. Authentic intends to continue worldwide expansion and to accelerate its playbook for building brand value through partnerships and content. The platform’s portfolio generates more than $25 billion in global annual retail sales and has a retail footprint across 150 countries with 10,800+ freestanding stores and shop-in-shops and 380,000 points of sale. Authentic was founded in 2010 and is headquartered in New York City. Authentic Brands Group is a brand development, marketing and entertainment company founded in 2010 and based in New York City. ABG owns a portfolio of over 50 brands that generate close to USD $10 billion in annual worldwide revenue across more than 70 countries. Its portfolio spans the luxury, specialty and mid‑tier retail channels in both e‑commerce and brick‑and‑mortar. The company’s holdings are diversified across lifestyle, sports, celebrity, entertainment and media sectors and include icons such as Marilyn Monroe, Elvis Presley, Muhammad Ali, Shaquille O’Neal, Nautica, Aéropostale, Juicy Couture and recently acquired Sports Illustrated. ABG focuses on brand development, marketing and entertainment activities to monetize and grow its assets. Management is led by founder, chairman and CEO James Salter with President and CMO Nick Woodhouse. Authentic Brands Group (ABG) is a New York-based brand development, marketing and entertainment company founded in 2010 by Jamie Salter. ABG owns a broad portfolio of lifestyle, sports and celebrity brands, including Marilyn Monroe, Elvis Presley, Shaquille O’Neal, Juicy Couture, Aéropostale, Jones New York, Neil Lane, Frye, Spyder, Prince and Herve Leger. The company says its brands generate over $5 billion in annual retail sales. ABG focuses on acquiring, developing and marketing iconic and world‑renowned brands across categories. The company intends to continue growing internationally through new brand partnerships and acquisitions. ABG plans to expand into new categories, innovate across digital platforms and broaden its global footprint with a key focus on the Chinese market. Authentic Brands Group operates a brand licensing and management business that acquires and manages consumer brands across apparel, sporting goods, action sports, home, celebrity, entertainment and consumer electronics. The company provides brand-management services, including a celebrity-brand division that manages the Bob Marley family’s brand. It has a track record—through founder James Salter and partner Kenneth Finkelstein—of acquiring and operating brands such as Polaroid, The Sharper Image, Ellen Tracy, Halston, Ride Snowboards and Airwalk. The business also leverages celebrity partnerships (examples cited include Sarah Jessica Parker at Halston and Lady Gaga at Polaroid) to boost brand recognition. Authentic Brands Group completed a USD250m equity capital raise to fund growth of its brand acquisition and management strategy. The capital will be used to acquire and expand a global portfolio of consumer and celebrity brands.

Total raised

$750M

Funding rounds

4

Latest round

Equity

Latest activity

Jun 2023