Ayannah operates Sendah, a B2C remittance and mobile-commerce site for overseas Filipino workers, and Sendah Direct, a B2B SaaS platform enabling merchants and businesses to offer digital payments to unbanked customers. The company targets remittances from roughly 10 million overseas Filipino migrants (about 8 million of whom are unbanked) and aims to capture domestic remittance flows as well. Ayannah reports over three years of revenue growth and has raised capital to expand its product and distribution footprint. Its consumer product lets migrants send airtime, insurance, gift certificates and other services to beneficiaries in the Philippines; the B2B product enables retailers and businesses to provide digital commerce to unbanked users. Future plans in the article include adding more money-transfer operators and banks as collecting agents and expanding into remittance markets in Latin America, South Asia, and Africa. Founder and CEO Mikko Perez has stated a long-term ambition to broaden financial services to the Philippines' roughly 70 million unbanked/underbanked population. Ayannah operates Sendah, a gift-remittance platform that lets Filipinos working overseas pay for products and services for family members in the Philippines. The company also runs Sendah Direct, which supplies prepaid credits, bill payments and money-transfer processing to reach the unbanked, and Sendah Connect, a mobile app offering free SIP calls and video content with a prepaid wallet. Launched in 2010, Ayannah reports about 50,000 Sendah users, roughly 1 million repeat customers, 7,000 retail partners, and a staff of 45. Enterprise customers include Smart Communications, and the company has negotiated vendor discounts so some online purchases can be cheaper than off-the-shelf. Ayannah plans expansion into South Asia and Latin America and intends to license its platform to partners across EMEA before year-end, with advanced talks in Central America, Southeastern Europe and Central Asia. The Sendah Connect app is available on Android and Ayannah plans to market it to the US, Japan and Singapore. Financially, the company has raised $2.5 million to date, including a $1 million angel round.

Total raised

$2M

Funding rounds

2

Latest round

Equity

Latest activity

Jul 2014