Ayenda operates a branded budget lodging chain and describes itself as the largest asset-light, digital hotel chain in Latin America. The company uses an Oyo-like, asset-light franchise model to partner with and brand properties. It runs 280 properties across Colombia, Mexico, and Peru. Ayenda was founded in 2018 in Colombia by Andrés Sarrazola and Christian Gómez. Financially, the startup has raised a total of $20 million since founding. Past investors have included SoftBank. Ayenda operates a network of franchised independent hotels, positioning itself as Colombia’s largest hotel chain. The company works with independent properties through a franchise system, requiring applicants to pass up to a 30-day inspection before joining. Founded in 2018, Ayenda runs more than 150 hotels in Colombia, has recently expanded to Peru, and counts over 4,500 rooms under its brand. Rooms list at about $20 per night and the chain offers amenities and around-the-clock customer support; the company hoped to host more than 1 million guests in 2020. Ayenda raised new funding to support continued expansion in Colombia and beyond.

Total raised

$19M

Funding rounds

2

Latest round

Equity

Latest activity

Oct 2021