BabyJam operates a matching platform (originally called Meme, now rebranded to minc) that connects music artists with influencers to drive song promotion on social media such as TikTok. The app lets influencers post videos using artists' tracks to earn rewards and removes manual negotiation and coordination for influencer marketing. BabyJam unified separate artist and influencer apps into a single updated app and refreshed its brand identity and logo as part of the relaunch. Since release, the service has grown to about 4,000 registered influencers, roughly 1,000 registered artists, and has run more than 2,000 promotions within a year. The company plans to accelerate global expansion (targeting markets including South Korea and Indonesia), strengthen marketing and creator quality, and run artist-facing initiatives such as festivals. BabyJam was founded in October 2020 and maintains offices in Shimonoseki, Yamaguchi and Tokyo.

Total raised

$1M

Funding rounds

1

Latest round

Series A

Latest activity

Aug 2023