Backstroke is a generative AI email marketing platform serving e-commerce brands. Its core suite includes predictive email and SMS content generation tools that customers use to increase revenue per email by 31% and cut time to build and deploy an email to under five minutes. Recent product enhancements include an AI Content Studio for producing visuals without photo shoots, Predictive Templates that automate over 75 personalized email variations per campaign, and Hero Lab for automated hero design with advanced editing tools. The company has hired Jim Goldman as Chief Information Security Officer to oversee enterprise-grade software and AI security. From June 2024 to June 2025 Backstroke reported 375% year-over-year growth in customer count and 447% growth in annual recurring revenue, underscoring accelerating market traction and customer adoption. Leadership says the funding will help ensure customers have the tools and support to stay ahead as AI-driven email marketing becomes standard practice. Backstroke offers a generative AI messaging platform that creates marketing content for email, SMS, and mobile push for B2C brands and retailers. Its system leverages a dataset from more than 10,000 brands, tracking and tagging millions of messages and their performance in over 200 different ways. That dataset, compiled over nearly three years, powers models that aim to generate high-performing marketing content. Early customers include ecommerce brands such as Pearl iZUMi, Nathan Sports, Lyssé and The Porch Swing Company. The company is led by R. J. Talyor and Allyson Talyor and intends to use new funding to expand operations and accelerate development efforts.

Total raised

$5M

Funding rounds

2

Latest round

Equity

Latest activity

Jul 2025