Baker provides performance marketing services executed primarily by AI agents that connect client context, CRM data, and advertising accounts to autonomously manage campaigns, generate creatives, build landing pages, and produce result reports. The company originated as an evolution of Landing Bakery, a SaaS for landing page generation, and was founded by Jacinto Fleta (CEO) and David Alarcón (CTO) one month before the article. Both founders previously worked at Factorial, with Fleta leading Growth and Alarcón serving as a Senior Engineer. Baker's model aims to deliver the margins and scalability of software while operating as a services business by using agentic technology to perform the bulk of operations. With the recent €525,000 financing, Baker plans to accelerate platform development, hire sales and marketing-engineering talent, and grow its mid-market and enterprise client base.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2026