Barn2Door provides software that enables independent farmers to create and promote their brand, sell online and in-person, and save time managing their business. The platform is built to make farmers' products available across all channels and to simplify order management. Barn2Door gathers data insights from millions of orders to inform its product and services. The company serves 1,000 farms across all 50 states. It recently received revenue-based funding from Decathlon Capital Partners. Barn2Door plans to use the funds to invest in new platform functionality and to expand its go-to-market and customer service functions. Barn2Door offers e-commerce software that enables farmers to sell food directly to consumers and manage sales, inventory, logistics, and related operations. The company serves thousands of farmers across the U.S. and focuses narrowly on providing software while leaving fulfillment and delivery to the farmers. CEO Janelle Maiocco said Barn2Door was experiencing strong growth prior to the COVID-19 pandemic and that the pandemic has added a tailwind to that growth. Maiocco founded Barn2Door after shutting down Farmstr, a broader organic food marketplace that proved too expensive to be profitable. The startup raised $6 million to support its growth amid rising online grocery demand. Total funding to date is $11.6 million. Barn2Door builds e-commerce software that enables farms to sell directly to customers while farmers handle fulfillment and delivery. The company focuses narrowly on providing tools to streamline operations, enable payments, and manage customers rather than aggregating and fulfilling orders. It serves farm clients across 40 states, with its heaviest concentration in the Midwest, and employs about 25 people. Founded in 2015 and led by CEO Janelle Maiocco, the company grew out of Maiocco's prior experience with Farmstr and her background in farming and food. Barn2Door raised $3.4M in a recent Series A to continue building its technology and has now raised more than $4.5M in total. The startup positions itself as a niche software provider akin to Mindbody or ChowNow but focused specifically on family-owned farms and sustainable food producers.

Total raised

$9M

Funding rounds

3

Latest round

Series A

Latest activity

Aug 2020