Barneys is a hard seltzer brand from Barbrew Beverages positioned as a zero-sugar/low-calorie alcoholic beverage with about 6% ABV. The company markets Barneys as a youth and lifestyle brand and a lighter alternative to beer, wine and cocktails, describing the drink as not too fizzy and not too sweet. Barneys’ formulations are described as patent-pending blends developed during the pandemic after iterative testing. The company claims a large market potential—citing an opportunity of 90 billion bottles annually—and says it aims to build a global brand. Founders Ruchi Gupta and Gaurav Sharma are quoted discussing the brand’s creation and positioning. The article does not provide revenue, user metrics, or other financial details.

Total raised

$0M

Funding rounds

3

Latest round

Equity

Latest activity

Aug 2026