Founded in 2024 by Harini Rajagopalan and Mahesh Muraleedharan, Basil operates an online platform that began with bento lunch boxes and insulated food jars and has since expanded into a broader range of kids’ essentials. The company serves more than 150,000 families across over 20,000 Indian pincodes and follows an asset-light model, partnering with manufacturers in India, China and Southeast Asia. An in-house Consumer Lab mines parent feedback to guide product design, and the startup has secured several industrial design patents. Basil currently records an annualised revenue run-rate (ARR) of Rs 36 crore, reflecting 5× growth since launch. Management plans to move into new categories such as school bags and water bottles, strengthen its supply chain and scale leadership and product teams. The firm is targeting Rs 100 crore in ARR by FY27 while maintaining rapid category expansion. Capital efficiency is supported by outsourced manufacturing and a data-driven product development approach.

Total raised

$2M

Funding rounds

2

Latest round

Series A

Latest activity

Feb 2026