Basno operates a digital badges platform that lets people create, collect and display badges recognizing real accomplishments, skills and expertise. The company is shifting away from gamified check-in style badges toward achievement-based awards (e.g., running a marathon) and attaches rewards such as prize-draws, VIP access and loyalty discounts to encourage display. Examples of attached offers include entry to win a $250 Foot Locker gift card and partners seeding the ecosystem with rewards like Virgin America bonus miles. Basno supports badge syndication to Facebook, Twitter and LinkedIn and embedding in blogs and email signatures, and serves the majority of its traffic via mobile browsers. Its business model is freemium, with badge issuers paying for premium distribution, analytics and design tools. The company plans to use new funding to grow the team, create deeper badge-owner experiences, develop self-serve tools for issuers and onboard high-quality brands, with an initial head start in the athletics vertical.

Total raised

$1M

Funding rounds

1

Latest round

Series A

Latest activity

Jul 2013