BaubleBar is an e-commerce retailer selling fast-fashion women's jewelry and accessories with a focus on rapid trend response. The company operates a compressed supply chain that can move product from design to sale in as little as four weeks and is highly tech-enabled, using a mobile app, logistics systems and data to inform product decisions. BaubleBar sells primarily direct-to-consumer online while maintaining wholesale relationships with retailers including Nordstrom, Bloomingdale's and Anthropologie, and recently launched a tech-accessories line at Target. Wholesale now accounts for less than 10% of overall business (down from 20% in 2014); the company declined to disclose revenue, user or other financial metrics. Co-founded by Amy Jain and Daniella Yacobovsky, BaubleBar fulfills and ships orders from its owned Brooklyn distribution center and employs about 150 people. With the new funding the company plans to scale by investing in marketing and software/systems rather than significant hiring, and aims to expand retail relationships and grow its direct-to-consumer channels. BaubleBar designs and sells fast‑fashion jewelry with an in‑house design team and a compressed supply chain that can move products from design to sale in as little as four weeks. The company works with manufacturing partners across Asia, Italy, South America and the U.S., and handles its own fulfillment and internal software. BaubleBar averages over 1,000 orders per day, 1.3 million monthly visitors (up from 340,000 the prior year), and reports 85% organic traffic; 2014 sales were triple the prior year with over half of repeat buyers making three or more purchases. It has expanded offline through partnerships with Nordstrom and Anthropologie, which now account for about 20% of revenue. The company is based in the Flatiron district, has over 150 employees, and is hiring on the technical side while building its first iOS app and other online features. Planned uses of the new capital include a new office in Asia, a new warehouse, and additional investments in infrastructure. BaubleBar is an online jewelry retailer that offers high-quality pieces at affordable prices by sourcing products directly from designers. It focuses on the web and avoids building up a large inventory, which allows it to price many items below $40. The company refreshes its assortment frequently — new collections chosen by its fashion team are unveiled Mondays and Wednesdays, and new products are introduced Tuesdays and Thursdays. BaubleBar aims to tackle selection and price pain points in jewelry shopping. Co-founder Daniella Yacobovsky confirmed the company's Series A funding and said the round actually closed in April. Financially, the company has completed a $4.5M Series A and previously raised a $1.1M seed round. BaubleBar operates a flash-sale e-commerce site focused solely on fashion jewelry, offering deep discounts for limited periods. The company was previously known as Eight1six and was founded by Daniella Yacobovsky and Amy Jain, recent Harvard Business School graduates. BaubleBar does not sell diamonds or precious jewelry, concentrating on items generally below $1,000 and typically priced around $50–$80. The model emphasizes rapid inventory turnover and frequent deals to drive repeat purchases. The founders reported strong early engagement during testing, with 40% of women who purchased once returning to buy again. High typical retail mark-ups on this category (around 300%+) give the company room to discount while maintaining healthy margins.

Total raised

$36M

Funding rounds

4

Latest round

Series C

Latest activity

Jan 2016