Beauty for All Industries (BFA) operates a portfolio of subscription and owned beauty brands including IPSY, BoxyCharm, Item Beauty, Treslúce Beauty, Complex Culture and Refreshments under its Madeby Collective incubator. The company leverages a proprietary machine-learning platform built on more than 200 million product reviews and data from millions of beauty enthusiasts to personalize monthly bags and inform product development. BFA emphasizes a community-first approach, inclusivity and sustainability, and has committed significant support to Black- and Latinx-owned brands ($20M in 2021 and targeting $25M in 2022). Its brands have amassed over 4 million TikTok fans, with IPSY becoming the third-largest beauty brand on the platform. BFA has begun steps to eliminate 100% of virgin plastic waste in its supply chain by the end of 2030. The company plans to further develop its technology, expand a nascent retail store presence and enter new international regions using new capital.

Total raised

$96M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2022