Beckon is a San Mateo, CA-based martech platform that provides an enterprise-class data management and real-time marketing intelligence platform. Its product offers visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs. The platform is used by large brands including Coca-Cola, IBM, Gap and Reebok. Led by CEO Jennifer Zeszut, Beckon focuses on marketing performance analytics, planning and reporting. The company raised an additional $10M in funding and intends to use the proceeds to recruit and hire talent across departments and to accelerate development of its platform to further augment its analytics and reporting suite. Beckon is a San Mateo, CA–based provider of marketing intelligence software offering an omnichannel SaaS platform for management, planning, analytics and reporting. The platform integrates messy marketing data to deliver dashboards and scorecards for cross-channel marketing intelligence. Beckon’s software is used by global brands including Coca-Cola, Gap, Microsoft, Intercontinental Hotel Group, Converse, BSkyB, Union Bank, Reebok, Jive and Dolby. The company was founded in 2011 by Jennifer Zeszut (CEO) and Jochen Frey (CTO). Beckon raised $13m in a Series B round. The company intends to use the funds to continue development of its platform and to increase global customer adoption. Beckon builds a marketing data analytics platform that consolidates disparate marketing data sources and helps marketers track spend and performance in real time. Its product ingests data from multiple sources (including emails where users CC Beckon) and presents insights via a Flipboard-like dashboard and easy-to-use tools. The company positions itself as a marketing system of record that supports both experimentation and accountability for marketing teams. Beckon aims to win customers from large enterprise vendors by offering better user experience and leaner pricing than incumbents like SAP, IBM and SAS. The startup has secured customers including StubHub, Converse and Nokia and has raised capital to expand its product. Beckon was founded in 2011 by CEO Jennifer Zeszut and CTO Jochen Frey; Zeszut previously sold Scout Labs for $22.5 million in May 2010.

Total raised

$31M

Funding rounds

3

Latest round

Equity

Latest activity

Sep 2016