BeFake is an AI-augmented social network from Alias Technologies that combines push-notification driven front-and-back photo posts with generative-AI image transformation via in-app presets or custom prompts. The app runs a Stable Diffusion pipeline with a custom denoising loop and proprietary components tuned for social photos, applying changes typically in under 30 seconds (often under 10), and users spend on average at least 10 minutes per session designing creations. Launched on the App Store and Google Play this month, the product supports sharing to friends, a discovery feed, and toggling between original and AI versions. BeFake generates revenue via subscriptions that pay for compute time (priced $2.99/week, $9.99/month, or $99.99/year) and offers a daily 20-minute free window via push notifications. The company is a 12-person, remotely distributed team founded as Alias Technologies in 2021 by Kristen Garcia Dumont and Tracy Lane, former Machine Zone executives. Founders say they will leverage gaming-derived approaches to rapid iteration and community building as the product moat and to adapt features to user tastes.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2023